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	<title>Indrap Learning Limited | Laura Santos | Activity</title>
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				<title>Laura Santos started the topic The most powerful marketing tool in the forum Competency Based Training For TB Surge And Laboratory Staff</title>
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				<pubDate>Thu, 15 Jan 2026 16:29:40 +0100</pubDate>

									<content:encoded><![CDATA[<p>As Robert Cialdini, author of The Psychology of Influence, writes: &#8220;The rule of reciprocal exchange guarantees us a kind of reward for courtesies, gifts, invitations. It is a universal and extremely effective tool for obtaining concessions from the other person. The widespread and vigorously maintained sense of appreciation has played a huge role&hellip;<span class="activity-read-more" id="activity-read-more-189534"><a href="https://pdl.indrap.org/forums/topic/the-most-powerful-marketing-tool/" rel="nofollow ugc">Read more</a></span></p>
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